“In a world of emails, Teams calls and AI tools, Fieldays is a powerful reminder that nothing replaces a face-to-face conversation and the authenticity of real human connection,” says Alison Slade, Innovation Manager at Forest Growers Research (FGR).

For Alison, some of the most valuable conversations at Fieldays were the ones that wouldn’t have happened otherwise; introductions made on the spot, long-overdue discussions finally realised, and conversations that emerged simply because people were in the same place at the same time.

“Those conversations just don’t happen in the same way online,” she says. “You meet the person, establish rapport quickly and take advantage of the moment.” Being face-to-face also changes the quality of engagement. You often make more progress in ten minutes than you would over weeks of email exchanges,” Alison says.

Representing FGR at Fieldays, Alison focused on engaging with farmers and others outside the forestry sector. While much of her time was spent on the stand, it provided a steady stream of conversations − some straightforward, others more challenging.

“There are still strong views about forestry,” she notes. “But being able to listen properly and respond in real time makes a tangible difference to how the message lands.”

A consistent theme across the event was the need for stronger collaboration across the primary industries. That message was reinforced by the Minister and echoed in conversations across the site. “We all have distinct roles, but we’re often working together at the margins. That’s where better coordination can make a real impact.”

Panel discussions with industry leaders reinforced that perspective, bringing together views from across both growing and processing. The announcement of the new NZ Pine brand was a highlight − something attendees heard first-hand at Fieldays. “That’s the value of being there,” Alison says. “You hear a range of perspectives, and you’re part of those moments as they happen.”

Innovation was also on display. The SPS Automation forestry drone proved a major drawcard, attracting significant interest even as a 3D replica. Designed for precision spraying, it can carry a 50kg payload and operate for up to two hours. “It’s exactly the kind of step-change technology we’ll see more of in forestry,” Alison says. There were also practical discussions about improving access to knowledge more generally.

Alongside technology, it was an opportunity to promote the benefits of forestry. A presentation from Wingspan Trust on New Zealand falcons thriving in pine forests drew strong interest. “Those are the stories that help shift the conversation,” Alison says. “They show the broader contribution forestry can make.”

The Forestry Hub reflected the collaborative tone of the event, with strong engagement alongside Te Uru Rākau – NZ Forest Service. “It had a great atmosphere − open, connected and focused on a shared goal,” she says.

Encouragingly, the next generation of foresters also stood out. With near 100% employment for graduates, the outlook for young professionals remains strong. “There’s a real sense of positivity coming through,” Alison notes.

After four days on her feet, it was the overall energy of the event that left the strongest impression. “I was surprised by how energised I felt at the end,” she says. “The quality of the conversations and the willingness to engage gives me real confidence in where the sector is heading. There’s real value in showing up, having the conversation, and building those connections in person −  that’s where the real progress happens.”